Improving page authority does not happen overnight, but a few targeted measures can help move the needle forward. Backlinks and overall content quality are the most important factors in determining a page authority score. This means that even little adjustments can boost rankings if the page already has some authority.
So let’s look at five practical techniques for increasing your page authority score.
1. Improve Your Backlink Profile
The most direct technique to boost page authority is to acquire more backlinks. I do not mean additional links. I’m referring to stronger, more significant ones.
Page authority is a link-based statistic. It grows when a certain page receives backlinks from other trustworthy pages. However, this only works if the referring pages are respectable and relevant to your topic.
Strong backlinks from reputable sources are also a core part of Digital Marketing New Orleans strategies, where local authority and relevance play a huge role in rankings.
2. Publish Valuable Stuff
The type of content you publish has a direct impact on your capacity to generate backlinks and hence increase your page authority score. If your content isn’t worth linking to, it won’t matter how many outreach emails you send. People link to pages that give something valuable, original, or convenient to reference. So, before everything else, ask yourself: Is this stuff truly useful?
Use existing search results to help you plan your structure. Begin by conducting a Google search for your chosen keyword. Scan the results and look for websites with the same authority as yours. You can disregard outliers such as Wikipedia, Forbes, and Healthline. These sites rank because of their enormous authority, not because their content is superior. Instead, check to see if smaller or medium-sized websites with similar authority scores are ranking.
3. Avoid Black Hat SEO
Black hat SEO refers to practices that attempt to manipulate search engines rather than achieving ranks through relevant content and valid links. These shortcuts can lower your page authority, undermine your reputation, and even get your sites deleted from search results.
4. Use Internal Linking
Internal links do more than assist users browse your site. They transfer authority from one website to another, particularly when the connecting page already ranks highly in SERPs. A link from a high-authority blog post to a low-performing one conveys some of its value. This allows the second page to grow its authority score over time.
I use internal links to disperse earned authority throughout my text. It’s especially useful when new content hasn’t yet generated backlinks. Begin by determining your strongest pages. These are the ones that are already ranking well and attracting backlinks.
Proper internal linking structures are often part of Digital Marketing New Orleans optimization plans, ensuring that local and niche content reinforces site-wide authority.
5. Keep Your Content Fresh
Even if they were previously successful, outdated pages lose ranks. Search engines prioritize content that is accurate, up to date, and relevant to what visitors are looking for right now. That is why fresh content is so important.
You do not always have to rewrite a post. Small modifications can help it stay current and perform better. That might include adding fresh information, revising product mentions, or changing a headline to meet search intent.
What Constitutes a Good Page Authority Score?
There is no single standard for what constitutes a “good” page authority score. Because the scale is logarithmic, moving from 20 to 30 is simpler than going from 60 to 70. And the same score can have very diverse meanings depending on your expertise.
The best approach to interpret page authority is through context. Use it as a comparison metric for pages that target the same keyword or have the same purpose.
